For law firms
Law firm SEO for the age of AI search
Clients no longer scroll ten blue links. They ask ChatGPT and read Google's AI Overview. FirmCite gets your firm named in those answers — and ranking in Google — so you're the firm people call.
The problem
Your best cases start with a search. But the search has changed: prospects ask AI "who is the best [practice-area] lawyer near me" and hire from the shortlist it gives them. If the model doesn't know your firm, you never enter the conversation.
Why it’s happening now
Every competitive legal SERP now shows an AI Overview, and ChatGPT is where a growing share of hiring research begins. Early movers are being learned as the default answer. In legal, the math is brutal in your favour: a single case is worth more than a year of our fee, so one additional matter pays for the entire engagement.
9.5k
monthly US searches for law firm SEO
$40+
CPC — a market that pays to be here
1 case
typically outvalues a year of our fee
What we do
What we do for law firms
Everything is in service of one outcome: more clients from ChatGPT and Google.
Practice-area AI visibility
We make sure ChatGPT, Perplexity and AI Overviews can accurately describe your practice areas, jurisdictions and results — and recommend you for them.
Citations that models trust
Authoritative answers on Reddit, Quora and legal Q&A sources, plus structured data, so the models have a reason to name your firm.
Rankable, referable content
We run your blog around the questions clients actually ask, targeting low-difficulty, high-intent terms your competitors ignore.
Technical SEO that holds up
Clean schema, fast pages and internal linking so Google and AI crawlers both understand exactly who you serve.
How it works
Three steps to being the answer
The same process for every firm we work with — no jargon, no black box.
- 1
Audit
We measure how ChatGPT, Google AI Overviews and Perplexity currently describe your category — and whether they mention you. You get a clear AI-visibility baseline and the exact gaps to close.
- 2
Get cited
We build the citations AI trusts: authoritative answers on Reddit and Quora, structured data, and mentions across the sources these models pull from — so your firm starts showing up in the answer.
- 3
Rank & maintain
We run your blog and technical SEO on an ongoing basis, keeping you cited as models update and defending your position in both AI answers and traditional Google results.
The outcome
When a prospect asks AI who to hire, your firm is in the answer — with the right practice area, the right jurisdiction and a link. You stop competing on ad spend and start compounding authority.
FAQ
Frequently asked questions
See how AI describes your firm today
Get a free AI-visibility audit. We'll show you what ChatGPT, AI Overviews and Perplexity say about your category, whether they mention you, and the exact gaps to close.