The pillar service
Generative Engine Optimization (GEO)
Search is being replaced by answers. Generative Engine Optimization is the practice of getting your firm cited inside those answers — in ChatGPT, Google AI Overviews and Perplexity.
The problem
For twenty years, SEO meant ranking a link. Now a generative model reads the web and writes a single answer, naming a few sources. If it doesn't name you, the ranking underneath barely matters — the user already has their shortlist.
Why it’s happening now
Generative answers are becoming the default surface for high-intent research. The firms being learned as trusted sources today will be the ones cited tomorrow, because models reinforce the sources they already rely on.
What we do
What GEO involves
Everything is in service of one outcome: more clients from ChatGPT and Google.
Citation building
We earn mentions across the sources generative models trust — authoritative Q&A, structured content, and third-party references — so your firm becomes a citable answer.
Structured, machine-readable content
Clear definitions, question-and-answer blocks and schema so models can extract and attribute your expertise cleanly.
Entity clarity
We make your firm an unambiguous entity — consistent name, services and location — across the web so AI describes you correctly.
Measurement
We track how the major AI systems describe your category and whether they cite you, so GEO is measurable rather than mystical.
How it works
Three steps to being the answer
The same process for every firm we work with — no jargon, no black box.
- 1
Audit
We measure how ChatGPT, Google AI Overviews and Perplexity currently describe your category — and whether they mention you. You get a clear AI-visibility baseline and the exact gaps to close.
- 2
Get cited
We build the citations AI trusts: authoritative answers on Reddit and Quora, structured data, and mentions across the sources these models pull from — so your firm starts showing up in the answer.
- 3
Rank & maintain
We run your blog and technical SEO on an ongoing basis, keeping you cited as models update and defending your position in both AI answers and traditional Google results.
The outcome
Your firm becomes one of the handful of sources generative engines cite for your category — the compounding advantage of being the answer, not just a result.
FAQ
Frequently asked questions
See how AI describes your firm today
Get a free AI-visibility audit. We'll show you what ChatGPT, AI Overviews and Perplexity say about your category, whether they mention you, and the exact gaps to close.