For law firms
Law firm SEO audit — free instant check
What does a law firm SEO audit check? Organic search footprint, ranking keyword coverage, and on-page signals that help AI systems describe and recommend your practice. Enter your domain to see where you stand.
A law firm SEO audit checks whether your practice shows up where hiring decisions now happen: Google results, AI Overviews, and ChatGPT answers. This instant check measures three inputs — estimated monthly organic visits, the number of keywords you rank for, and basic AI-readiness signals on your site.
For most firms, the gap isn't courtroom reputation — it's digital invisibility. Prospects ask AI "who is the best personal injury lawyer in [city]" or "which firm handles estate planning near me" and hire from the shortlist the model returns. If your practice isn't in that answer, you never enter the conversation.
Most single-location law firms fall in the 20–40 band on this scoring model.
Questions your clients ask AI
These are the kinds of prompts that now shape hiring and booking decisions — before anyone visits your site.
- “Who is the best personal injury lawyer in Tampa?”
- “Which law firm should I call after a car accident?”
- “I need an estate planning attorney near me — any recommendations?”
- “Who handles medical malpractice cases in Miami?”
What a weak score means
For law firms, a score below 30 often means you're invisible on the practice-area terms that drive cases — even if you're well known locally. AI and search may not associate your firm with the matters you actually handle, so high-intent searches route to competitors.
Law firm SEO & AI visibility
How FirmCite gets law firms cited in ChatGPT, AI Overviews and Google — practice area by practice area.
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